The U.S. Food and Drug Administration (FDA) announces a new marketing strategy for e-cigarette vendors. This announcement comes just weeks after a federal judge ordered the FDA to look into the health effects of e-cigarettes. The judge specifically declared that the FDA acted illegally by allowing the sale of e-cigarettes without the registration of the vendors and the products being tested with the FDA. With e-cigarettes and vaping becoming an increasingly popular phenomena among youth, this is an important step to ensuring the public’s safety.

What is the Current Marketing Strategy for E-Cigarettes?


Previously, e-cigarette vendors were allowed to market as they wish without being required to register with the FDA and comply with FDA regulations. Now, the FDA is taking an active step by providing e-cigarette sellers a new marketing strategy to ensure their product is in compliance with FDA regulations. This marketing strategy also includes testing of e-cigarette products, as well as, increased observation of product labels, designs, and warnings.

Why are E-Cigarettes Considered Dangerous?


Besides the obvious nicotine content that many e-cigarettes contain, most people consider e-cigarettes dangerous for three reasons. First, the lack of health information regarding long-term health effects from smoking e-cigarettes. Second, there have been over 100 reported explosions of e-cigarettes with many resulting in serious physical injuries. Lastly, the seemingly targeted marketing campaign of e-cigarettes to youth. E-cigarettes have become increasingly popular among teens and young adults while concerns about long-lasting health effects are going unanswered. In fact, one study into the health effects of e-liquids in e-cigarettes showed that certain types of e-liquids increase the risk of developing cardiovascular disease. Read more here.

Contact an Experienced E-Cigarette Lawyer Today!

E-Cigarette LawyerIf you or a loved one has suffered physical injuries from an e-cigarette explosion, you should contact an experienced e-cigarette lawyer today who is familiar with new developments of e-cigarettes such as this one. You could be entitled to compensation for medical bills, lost income, and pain and suffering, among other losses. We are working with some of the more experienced e-cigarette lawyers in the country, who charge no fee unless you get the settlement or award that you deserve. Contact us 24/7 toll free at 1-800-992-6878 or fill out an online contact form for a free (no obligation) case evaluation.


  1. https://www.cnn.com/2019/06/11/health/fda-tobacco-ecigarette-vaping-guidelines-bn/index.html
  2. https://www.fda.gov/media/127853/download
Author Photo

Paul d’Oliveira

Attorney Paul d’Oliveira has been practicing personal injury and disability law for over 30 years. He started his personal injury law practice in 1989 with two offices in Fall River, MA and East Providence, RI. Today his firm has 16 offices in RI and Southeastern, MA.

Rate this Post

1 Star2 Stars3 Stars4 Stars5 Stars